Categories: Articles

Interactive To The Max 2.0 – Interactive Advertising Bureau Of Canada

I knew it was coming but now it is official. I was perusing the latest issue of Marketing Magazine this evening and saw the full-page ad for the IAB Canada – Interactive Advertising Bureau Of Canada – event Interactive To The Max 2.0.
Here’s how IAB Canada describes Interactive To The Max 2.0:
“The Internet stands apart from all other advertising vehicles. More than a communication channel, it facilitates transactions, creates community and has become a must-have tool for success in consumers’ personal and professional lives. If you’re not yet using this medium to reach your target market, be sure to attend Interactive To The Max 2.0. This two-part Working Knowledge program is scheduled to make its way cross-Canada in October, culminating in the Big Day conference event in Toronto. Focusing specifically on insights relevant to the Canadian marketing and advertising environment.”
The roadshow will be coming to Vancouver, Calgary, Winnipeg, Halifax, Montreal, Ottawa and Toronto during the week of October 3rd – 25th. The Big Day event is scheduled for October 26th in Toronto and is described by IAB Canada as:
“Hear from global keynote speakers and see the latest breakthroughs in rich media creative. Plus, attend break-out seminars that go deep on topics including pay-for-performance, behavioral targeting, web analytics, mobile marketing and more.”
The Big Day will be followed by the Digital Marketing Awards.
To register for IAB Canada – Interactive To The Max 2.0, email Jennifer Micallef or call her: (416) 764-1580.
I had the pleasure of co-presenting at Interactive To The Max last year in Montreal and, as the Vice-Chair of Quebec for IAB Canada, I am very much looking forward to a more active role at Interactive To The Max 2.0.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.