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InfoPresse Conferences Will Feature Search Engine Marketing And E-Commerce

Hot on the heels of a sold-out InfoPresse Internet Day conference, the InfoPresse website is already promoting two more full-day conferences for the interactive space.
On May 31st, 2006 there will be a Search Engine Marketing Day. Here is the description from the website:
“Le SEO (search engine optimization) et SEM (search engine marketing) représentent une part de plus en plus importante des investissements publicitaires en ligne. Une tendance tout à fait logique dans un contexte de mondialisation et de multiplication des contenus. Avant même de considérer faire appel à vos services ou acheter vos produits, vos clients potentiels doivent d’abord vous trouver! Comment se classe votre site dans les principaux moteurs de recherche? Vos compétiteurs sont-ils mieux référencé que vous? Votre entreprise est-elle facilement repérable en ligne? En 2006, une entreprise sérieuse peut-elle se permettre de négliger le référencement de son site? Les experts se prononcent et vous expliquent comment les moteurs de recherche peuvent vous aider à acquérir de nouveaux clients.”
Then, on June 7th, 2006 there will be an E-Commerce Day at Ex-Centris. Here is the description from the website:
“Le commerce électronique connaît une croissance soutenue et de plus en plus rentable au Québec. Quelles sont les habitudes de consommation des internautes québécois? Quels secteurs connaissent le plus de succès? Comment mettre ses visiteurs en confiance et faire en sorte qu’ils complètent leurs transactions? Comment adapter votre service à la clientèle aux impératifs du commerce électronique?”
Since I presented at the InfoPresse Internet Day, I have had contact with their team and brought forward some names of speakers for both of these events. Also, IAB Canada has been involved. Together (InfoPresse and IAB Canada), we’re trying to bring forward the best speakers and content to cover these topics.
In the meantime, InfoPresse is also holding a mobile marketing day on April 26th, 2006. that is featuring Marc Montaldier, head of mobile marketing for Orange – France and President of the Mobile Marketing Association, France.
These will all be excellent events.
More information here: InfoPresse Conferences.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.