Categories: Articles

How To Blitzscale Your Business

“Blitzscaling”… that’s what LinkedIn founder, Reid Hoffman, wants all businesses to do.

He believes in this model so much, that he is teaching a class at Stanford University out of the engineering department titled, Technology-enabled Blitzscaling. Reid, who is now with Greylock Partners (he’s also a big investor in companies like Facebook, Dropbox, Airbnb and many others) is not only teaching the course, but this “blitzscaling” ideology will be the core of his next book. Here’s how he describes it:

“It’s not about being the first mover to market, but first mover at scale. Because we live in a network age, everything is accelerated and companies need to quickly grow to beat out the global competition. This is what I call blitzscaling.”

The course is currently underway and they are posting some of the classes online at YouTube. Today, they published Class #8, which features an in-depth conversation between Reid and Google/Alphabet Chairman, Eric Schmidt. You will want to have a notebook handy, as this is a very candid and honest conversation. It’s definitely not the typical content that you hear in the media from either of these two business leaders. In fact, I found myself completely transfixed by the candor and conversations. They are here, in this class, to help these future business leaders, and what they are saying is powerful.

Tons and tons of business lessons… and they are right here for the taking…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.