Categories: Articles

Google's Driverless Car Project – Everything You Need To Know

This is simply fascinating… and very exciting.

How often do you get a chance to peer into the future? It feels like Google is giving us this opportunity on a much more frequent basis than any one of us could have ever imagined. Whether it’s Google Glass, their hefty acquisition in the robotics space, attempts to connect the last few billion people on earth and, driverless cars, of course. Over a year ago, I was able to take a Google driverless car for a test drive (I guess, in theory, it took me for a test drive). It was eye opening. It worked. It was efficient. It was smart. It was picking up things on the road (like construction pylons) that I didn’t even see. It made realize that Google wasn’t trying to make a robot a better driver than a human being, but that Google was trying to create something that was a better at driving than any human could ever possibly be. With that, Charlie Rose, recently sat down with the two Googlers who are leading the driverless car project team. How they talk about this opportunity (and the challenges) and what it means to humanity is inspiring and very exciting.

Are you ready to always be a passenger?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.