Categories: Articles

Google Launches 'The Google' For Older Adults

"MOUNTAIN VIEW, CA — The popular search engine Google announced plans Friday to launch a new site, TheGoogle.com, to appeal to older adults not able to navigate the original website’s single text field and two clearly marked buttons.

‘The Google will have all the same information currently found on regular Google, but with the added features of not stealing your credit-card numbers or giving your computer all kinds of viruses,’ said Rick Tillich, The Google project director. ‘All you have to do to turn the website on is put the little blinking line thing in the cyberspace window at the top of the screen, type ‘thegoogle.com,’ and press ‘return’—although it will also recognize http.wwwthegoogle.com, google.aol, and ‘THEGOOGLE’ typed into a Word document.’

Tillich added that he hopes the site will soon replace Yahoo Internet Website.com as the most popular search engine for users over 55."

This "article" from The Onion‘s Already Obsolete Tech Issue from January 1st, 2009 (Volume 45 Issue 01) cracked me up.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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