Categories: Articles

Getting On-board The Cluetrain Manifesto

I’m embarrassed. Really embarrassed. I’ve had a copy of The Cluetrain Manifest by Rick Levine, Christopher Locke, Doc Searls and David Weinberger since it came out but I never read it.
Lately I’ve been working on some personal goals and they include reading a book for a certain amount of time every day. It’s been a great experience and I’ve been devouring a lot of great reads. My latest (I’m about halfway through) is The Cluetrain Manifesto. So yes, it may be about five years too late but WOW!
… And these guys did not even know about stuff like Blogs, Podcasting, etc… back then.
How’s this: “We are waking up and linking to each other. We are watching. But we are not waiting.”
Here’s the question: if you are looking for ways to market and communicate with your customers, have you taken a look at The Cluetrain Manifesto? Am I too late? Did I miss the boat (err Train)?
I also read another rant in the book on PR which made me think. A lot. More on that later.
Check out the website – you can read the entire book for free online: The Cluetrain Manifesto Website.
Blogs are good for lots of things: including shaming yourself. Well, shame on me for waiting this long to read The Cluetrain Manifesto.
It’s just one of those days.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.