Categories: Articles

Get On Board With The Web Analytics Association

I just got an email from Howard Firestone over at iPerceptions and the Turn Up The Silence Blog about an opportunity for people in our industry to join the Web Analytics Association (WAA) board of directors.
Here’s what Howard says:
“This is your chance to step up to the plate and make your voice heard. We’d like to hear from people who would make excellent Board Members. They must be active paid members of the WAA (you all should be) with at least four years experience. They must be leaders and evangelists for the web analytics community – both behavioral and attitudinal – and be able to commit fifteen to twenty hours per month on Board related activities.”
The actual call for nominees and the entire nomination process will be announced in a few weeks with more information available on the WAA website. What you can do right now is send Howard Firestone your name or the names of people you would like to see nominated as WAA Board Members.
Why am I posting this? One of the key ways to grow your business is to think of your community first. Getting involved in your industry’s many associations not only adds value to your business, but it will also help your industry grow – which builds your personal brand as you build the industry.
Many people in the interactive space spend their days making cold calls and explaining to potential clients what they do, why they do it and, even more importantly, what that means to the person on the other end of the phone – a lot of us call this the “missionary work.” We still have to do a lot of missionary work in our industry, so taking the lead in one of the many associations is also a great way to not only get the missionary work done, but to spread it through to more people.
For more information, check out their website here: Web Analytics Association.
If this is of interest to you or someone you know, email Howard here: Howard Firestone – iPerceptions.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.