Articles

From Rides To Rakes With Uber Tasks

Can your Uber driver do some gardening for you?

Uber is testing a new service called Uber Tasks, which is similar to TaskRabbit.
This service will allow users to hire Uber drivers and couriers for household chores and projects.
The pilot program for Uber Tasks is set to launch in Fort Myers, Florida, and Edmonton, Alberta in the coming weeks.

Can your Uber driver help you deliver your baby?

OK, that was sarcasm, but users can post tasks like furniture assembly, snow removal, laundry, packing/unpacking, holiday decorating, yard cleanup, garden maintenance, and lawn mowing.
Drivers and couriers from Uber can browse and opt-in for these tasks, with estimated earnings shown upfront.
Is this a great way to provide more earning opportunities for drivers and couriers that have additional skills over driving a car and to earn more flexibly?

How’s the business of Uber?

Uber reported its second profitable quarter in 2023, but is experiencing slow growth.
The company is exploring various avenues for additional revenue, such as a flight booking service in the UK and integrating video ads into its apps.

So…

  • Does this just make things more complex for the gig economy?
  • Is this good for the Uber brand?
  • How will Uber maintain quality control?
  • Is this a layer of operational complexity that Uber can handle?
  • Is this what Uber customers want?

This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.

https://api.soundcloud.com/tracks/1677654129

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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