Categories: Articles

Finally Seeing The Tipping Point

After much brouhaha I’ve finally picked up and began reading Malcolm Gladwell’s The Tipping Point. I’m mad that I did not get to this sooner, but here we are. Yes, this is must-read business book/marketing stuff. That being said, I also subscribe to a great free e-zine called Digital Bulletin which is done out of the UK by Brand Republic. You can sign up for it here. Along with seeing what kind of cool marketing is being done across the pond, there must have been some ears burning over there as well, seeing as their latest feature article is called, Reaching The Online Industry’s Tipping Point. The article, authored by Danny Meadows-Klue, says: “Anyone familiar with the concept of the ‘Tipping Points’ will find something very familiar indeed when they look around the internet marketing industry, writes Danny Meadows-Klue.” You can read their views here. Seeing as I’m only 50 pages deep in the book, I’ll reserve judgment for when I’m beter understanding all the tips, points and tipping points.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.