Categories: Articles

Everything Digital

Why isn’t everything digital?

When I think like this, I’m quite certain it freaks the mass majority out. But, here’s the thing…

  • Every time I handle cash (coins or paper).
  • Every time I take out a credit card.
  • Every time an airline won’t let me check-in online.
  • Every time I see a doctor and they write something down in a file.
  • Every time I fill out a form.
  • Every time I vote.
  • Every time I have to put money into a parking meter.
  • Every time I have to run back downstairs to shut some lights.
  • Every time I pick up a newspaper.
  • Every time I have to order food by telephone.
  • Every time I have to call a customer service line.
  • Every time I have to wait in line for something.
  • Every time I have to call down to the hotel lobby.
  • Every time I see someone buying a big book.

I ask myself, "why isn’t everything digital?"

Some of it is. When the Steve Jobs biography by Walter Isaacson came out, I had pre-ordered it from Amazon via Kindle. It was delivered at midnight and I dove right it, by starting to read it on my iPhone with the Kindle app. I thought I would eventually use my Kindle device or the app on the iPad, but I was so enthralled with the writing, that the iPhone version best suited my need to grab a paragraph or two at any open opportunity throughout my day. Within a week, I had finished it. A few days after completing the book, I found myself in an airport book store with an individual who was buying the Steve Jobs book in hardcover. It stopped me dead in my tracks. I had no idea how many pages the book was and I had no idea how big it was. I could hardly believe that I had read all of that text on my iPhone (that’s some serious thumb swiping). At the same time, I realized that had I seen the book and bought it, it would still be sitting on my bookshelf. I would need to carve out the time to pick up that book and there is no way I would travel with any book that had that kind of mass to it.

What once filled my study walls now lies in the palm of my hand.

I love books. I love reading. Probably more than most people. I love paper. I love book stores. I love magazines. I love magazine stores, but I can’t imagine ever buying any of that content any other way but digital. That sense of being spoiled by technology now leaks into everything I encounter. Call me lazy, but having this glimpse into a digital world has made me thirsty for more. Much more. I walk through my typical airport and hotel experience thinking that the majority of things that slow us down could be handled so much better with more digital and more technology.

I worry about being hacked. 

If we can’t get the security right, this is all for nothing. If we can get to the point where the security is tight enough to make everything stable, it’s going to be an incredible time. Right now, this all still early days. So, while we still marvel each and every time we pick up our iPhones and Android devices, I simply can’t wait until everything is there at my beck and call. Yes, medical records, access to information, the ability to make the simpler tasks even simpler, and the ability to make the more complex things that much more tolerable.

I say this: digital… bring it on. Make everything digital.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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