Categories: Articles

Do The Kind Thing

How do you want it? Cheap, fast and great. Fine, but you can only choose two of those things.

It’s one of those famous business lines. You can’t have it all… or can you? Daniel Lubetzky wanted to create a snack that was both tasty and healthy, convenient and wholesome, in a company that is both economically sustainable and socially impactful. Crazy? A long shot? Over a decade later, KIND has done it. They have an “and” business philosophy to challenge commonly held assumptions. This thinking has created one of the fastest growing healthy snacks business in North America. Most recently, Lubetzsky took part in a conversation at Google to discuss his business philosophy and leadership, which has also been tuned into a bestselling business book called, Do The KIND Thing. In a strange twist of fate, I first sampled these delicious KIND bars, while visiting the Googleplex many years ago… and I was hooked. KIND’s business wasn’t always sweet and filled with treats. It’s an amazing story about leadership, vision, positioning and hard work. Something we all need to think that much more about.

Do The KIND Thing – In conversation with CEO and founder, Daniel Lubetzky.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.