Categories: Articles

DivorceKevin.com – What Happens When Britney Spears Stays Quiet

DivorceKevin.com is a prime example of brand democratization. As pop star Britney Spears battles it out with her new hubby (and Father of her child), Kevin Federline, the online world takes matters into their own hands.
Sign the petition for Britney Spears to dump Kevin, guess the date of their “potential” divorce and win, buy a “Divorce Kevin” t-shirt or click on one of the many ads/Google Adwords (like the one that links to Britney Spears Fragrance).
I doubt the owners of DivorceKevin.com are pulling in the big bucks, but the Blogosphere and even mainstream media are giving this site a lot of attention (even if it is a goof – or not).
The longer Britney and Kevin stay quiet, the more DivorceKevin.com environments will appear. If you were marketing Britney Spears what would you do?
In today’s age, everybody is their own National Enquirer, People or US Magazine. It sure is getting harder and harder for “credible sources” or the bigger media houses to deliver the news – especially when they, themselves, are happy to report about “sources” like DivorceKevin.com.
I just Blogged about Britney Spears. The end is nigh.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.