Categories: Articles

Dealing With People Who Are Dealing In Social Media

If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and prospective employees, what would you tell them?

This was the question posed to me by the communications people behind the Human Resources Professional Association (HRPA) for their upcoming annual conference and trade show (where I will be doing a keynote presentation). Here’s what I told them…

Top 10 Dos And Don’ts Of Social Medial For Current And Prospective Employees:

  1. Encourage employees to have their own personal brands online. More here: Personal Branding Is Not An Option – It’s Crucial To Success.
  2. Make sure to have Social Media Guidelines in place (so employees know what is cool and what is not). More here: Does Your Company Need A Social Media Policy?
  3. Understand that each and every day the world moves to being more open – this means we have to be more honest. More here: Open.
  4. LinkedIn and Facebook are a reality. Deal with it. People are connected and they will talk, share and communicate. More here: The Connected Agency.
  5. The new resume is not an 8 1/2 x 11 piece of white paper… it is Blogs, Twitter, Facebook and YouTube. More here: Employment 2.0.
  6. Being transparent about your affiliations is table stakes. More here: Transparency Is The Starting Point – Credibility Is The Finish Line.
  7. Building credibility is not easy. It takes time, effort and focus. More here: Trust Is Non-Transferable.
  8. All of us are now content creators and publishers (whether we accept it or not). More here: Content Overtakes Communication Online – Context Is King.
  9. Twitter and Facebook are not a time suck. Bad employees who are looking for something else to do besides work are the time suck. More here: Twitter For Business Works.
  10. If you keep your online profiles up-to-date and stay engaged in online communities, you will be knowable and people who are knowable are always employable. More here: Why Invest In Social Media?

What would you add to this list?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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