Articles

Creators And Entrepreneurs With Joe Pulizzi – This Week’s Thinking With Mitch Joel Conversation

Episode #1014 of Thinking With Mitch Joel (formerly Six Pixels of Separation – The ThinkersOne Podcast) is now live and ready for you to listen to:

At a moment when careers feel increasingly precarious and algorithms quietly dictate how value is created and captured, it’s worth learning from someone who has spent more than two decades helping creators and entrepreneurs reclaim ownership of their work and their futures. Joe Pulizzi is the founder of multiple influential startups, including Content Marketing Institute, The Tilt, the Content Entrepreneur Expo and is widely recognized as the person who first coined the term “content marketing” in 2001, long before it became an industry unto itself. A bestselling author of seven books, including Epic Content Marketing and Content Inc., Joe has helped shape how organizations and individuals think about audience building, trust, and long-term value creation, earning the Content Council’s Lifetime Achievement Award for his impact on the field. After successfully exiting Content Marketing Institute in 2016, he expanded his creative range by writing the award-winning mystery novel The Will To Die, while continuing to host two long-running podcasts, including This Old Marketing, the longest-running marketing news podcast in the world. His latest book, Burn The Playbook: How Creators And Entrepreneurs Escape The 9–5 And Build Businesses That Last, serves as the catalyst for this conversation and reflects a deeply personal mission inspired by his children: to help people stop renting their futures and start building assets they truly own. In the discussion, Joe explores the evolution of content and audience strategy, the underestimated power of repetition in building trust, the growing importance of individual creators over faceless brands, and why human connection matters more than ever in this AI-accelerated world. He also addresses the role of paid promotion, the practical integration of AI into creative work, and why serving a clearly defined audience remains the most durable path to meaning, freedom, and sustainable wealth. Enjoy the conversation…

You can grab the latest episode of Thinking With Mitch Joel here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #1014 of Thinking With Mitch Joel (formerly Six Pixels of Separation – The ThinkersOne Podcast).

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.