Categories: Articles

Content Guru Nick Usborne Heads To MarketingExperiments.com

I was just floating around, trying to catch up on all of the Blog news and saw from Nick Usborne’s Excess Voice that he is heading over to MarketingExperiments.com where Usborne will head up the Web Copywriting and Content Lab. He explains the move in his Excess Voice post: Big Work Change For Nick Usborne.
MarketingExperiments.com is “an online marketing research laboratory dedicated to discovering ‘what really works’ in Internet marketing. The lab tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic, and sell product. Results of its experiments are published in The Marketing Experiments Journal.”
All of their research is available for free (and it is very engaging) at MarketingExperiments.com.
“I’ll be working on finding out what really works and doesn’t work in the world of copy and content online,” says Usborne in his Blog posting, Big Work Change For Nick Usborne. “We have some ambitious plans and I have no doubt we will have a huge impact on the industry’s understanding of the importance and use of words online… As I have always said, the words are the most important element on any web site. And soon we’ll be able to prove it.”
As a proponent of “perfect copy for the right medium,” I am very eager to see the first set of results from this new union and will be paying very close attention to MarketingExperiments.com’s studies.
Congrats on the move Nick.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.