Articles

Contactless To The Future

Voice is going to change everything.

As you watch the chaos listen for the word “contactless.”
Don’t touch anything.

How will we move through the world?

Everything will be more contactless.
The assumption is that the tap on mobile will drive this.
Maybe today.
Maybe tomorrow.
But not much longer after that.

Look to voice.

Think about smart speakers.
Think about smart audio.
Think about voice assistant technology.

It’s already everywhere.

It’s on your phone.
It’s on your computer.
It’s on your watch.
It’s in your car.
It’s in your electronics.
It’s in your home.
It’s in your kitchen.
It’s in your living room.
It’s in your bedroom.
It’s in your bathroom.
It’s in your office.
It’s installed on most of your smart devices.
We won’t tap.

We will speak.

“Open the door.”
“Close the door.”
“Deposit this cheque.”
“Pay for my almond milk latte (extra hot).”
“Order this…”

Voice will be the remote control for the world.

Millions of dollars in new innovations will come out of this moment.
Billions of dollars in new valuations will come out of this moment.
Things are starting up.

Things are heating up.

Amazon is in the game.
Google is in the game.
Apple is in the game.
Microsoft is in the game.
Salesforce is in the game.
Samsung is in the game.
Facebook is getting in the game.
Others will follow.

Are you in the game?

Things are shifting.
Which direction will they shift for you?
Think hard on this.
Listen closely.

Speak loudly.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.