Categories: Articles

CMO Magazine Is No More

I was surprised to find out that CMO Magazine – The Resource For Marketing Executives – was axed yesterday by its publisher, CXO Media and IDG Corp. The reason given for the end of CMO Magazine:
“(The) marketplace is not of the size and scale to support the business in its present format,” said Michael Friedenberg, president-CEO of CXO Media in a press release. He then continued to say that CXO Media is “exploring multiple options to continue the dialogue with readers and advertisers under a different business model.”
That is corporate communications jargon for CMO Magazine is dead. Sorry.
I was about to Blog about the From The Editor page from the December 2005 issue of CMO Magazine that featured Pepsi Cola North America, CMO Dave Burwick on the cover.
The From The Editor page is titled, Blogging In The Wind, and this is how Editor In Chief, Rob O’Regan starts out:
“Despite the hype – or maybe because of it – I’m not fully convinced of the value of Blogs. Yes, they are a wonderful outlet for all those voices in the wilderness.”
O’Regan then goes on to discuss a couple of reasons why Blogs are, indeed, important to CMOs and ends with this:
“I just don’t have the time (to Blog). I suppose it’s inevitable, though. After all, I don’t want to miss out on the latest certified Next Big Thing. And my belly-button is ripe for some introspection.”
Sadly, based on the press release of yesterday, it looks like O’Regan and the rest of the CMO Magazine staff suddenly do have some time on their hands for writing and introspection.
R.I.P. CMO Magazine.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.