Categories: Articles

ClickZ Agrees About Vlogs

I just saw Tessa Wegert‘s Media Buying column today on ClickZ called, Vlogs: Richer Rich Media?
As posted here on Tuesday, Video Blog – Next Up, it would seem that Tessa agrees with the immense potential:
“As marketers’ obsession with online video advertising grows, what better time to introduce a placement that unifies the power of video with the value of blogs? By inserting unique, unconventional ad messages into video clips on vlogs, marketers may just be able to take both video and blog advertising to the next level.”
She continues: “If vlogs take off as expected, it’s likely only a handful will accept advertising or provide enough traffic volume to make a placement worthwhile. Whether blog readers will tolerate the more intrusive video advertising also remains to be seen. If they do, the Internet industry may be singing the praises of yet another new online ad format by this time next year.”
Another publishing channel. Anyone surprised?
To see a similar and cool use of video on the web, I would also encourage you to check out iMedia Connection and their iMedia Video (top right-hand side of the homepage) – great integration (thanks for the tip Howard).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.