Categories: Articles

CBC Newsworld National Features Corporate Blogs

I got an interesting phone call today from a business reporter who works at CBC Newsworld television. The journalist was looking to do a feature on corporate Blogs in Canada, but could not find a CEO or President of a company who Blogs.
They found me.
She claimed that I was the needle in the haystack (there are worse things to be).
We had a great twenty minute interview and they filmed it at the Twist Image offices. You can see what did not hit the cutting room floor tonight on CBC Newsworld (which airs from 6:30 – 7:30 pm Montreal time).
From what I am told, the segment will air nationally across Canada.
After the interview, it got me thinking about companies in Canada and how they’re leveraging Blogs for corporate communications. I was kind of stumped when pressed to think about Canadian corporations that get it. In the States we have GM, Microsoft, Sun Microsystems, Stonyfield Farm and many more.
So I’m polling you – my esteemed readers – who gets it? Which companies are Blogging in Canada? Which CEOs or Presidents are Blogging? Are they any good?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.