Categories: Articles

Bringing Home The Gold… And Silver

I’m in Toronto attending the CMA – Canadian Marketing Association – annual awards. I had the pleasure to serve as the Senior Judge for their New Media category. It’s a big night. Guys in tuxes (even saw someone in a Kilt) and the women were all dressed to the nines. With close to two thousand people attending, it was like a massive Wedding, except the bride and groom are the agencies and brands that worked hard all year to create the latest and greatest in marketing, advertising and communications.
It was a big night for Twist Image as well. We submitted two entries in the Email Marketing Category and walked away with the Gold for our work with Telus, and a Silver for work we did for Scotiabank.
There’s always tons of chatter about the merit of winning industry awards (particularly in the advertising world), but after seeing the pride that Scotiabank and Telus had in receiving this national honor, I realized how important it can be. If you’re doing the work and working together with a client to create the maximum results for their business, then winning an award that acknowledges that collaboration is great dessert following an incredible meal.
It also helps a team gel. I’ve seen some amazing things transpire inside the walls of Twist Image over the past few years. As we grow in terms of clients, scope of work and amount of team members, it’s becoming abundantly clear that great people create great work and that does need to be acknowledged in public.
So while Twist Image took home two awards last night in front of our peers, the real acknowledgement happens right here, right now…
To the team at Twist Image: congratulations. Way to go on helping our clients connect with their customers. Thanks for your hard work, creativity and passion for excellence.
You can view the list of winners here: The CMA Awards 2006.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.