Categories: Articles

Breakfast With Joseph Jaffe

The IAB Canada – Interactive Advertising Bureau – held a very small breakfast event this morning that featured Joseph Jaffe (of Jaffe Juice fame, Author of Life After The 30-Second Spot and co-Podcaster from Across The Sound) as part of an open discussion on the state of interactive. We all chatted over breakfast at the Ritz Carlton here in downtown Montreal. Jaffe was in town because he spoke the previous day at the InfoPresse Internet Day.
Jaffe has cutting insights as he literally fizzes with new advertising ideas and models with different directions for marketers to think about. After five minutes of listening to him, it becomes abundantly clear how far behind most media and marketing agencies are in correlation to consumers.
Jaffe’s concepts seem like the perfect bridge to bring them back together.
He sees many opportunities in the advertising space (and he refers back to his book, Life After The 30-Second Spot, quite frequently in terms of more detailed accounts and examples) as he runs through the idea of TV advertising on demand (choosing the types of commercials you would like to see), a click-to-full-screen banner advertising space and even insights into why the search bubble has already busted (hint: it is ubiquitous).
Unfortunately, I had to bug out early but was very much intrigued to see how deep Jaffe goes down the rabbit hole. My copy of Life After The 30-Second Spot is on route (Amazon willing).
Here are the related links:
Joseph Jaffe – Jaffe Juice Blog.
Life After The 30-Second Spot By Joseph Jaffe.
Across The Sound – Podcast by Joseph Jaffe and Steve Rubel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.