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Black Friday, Cyber Monday And The Future of Retail

Your digital media catch-up is right here.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes:

Canada’s Shopify records Black Friday sales up 21% – Reuters and Online spending on Black Friday decreased for the very first time – The Verge.

Yesterday was Cyber Monday… after a strong-ish Black Friday. Was it worth it? Canada’s Shopify recorded worldwide sales of close to $3 billion on Black Friday for all of their merchants. This was an increase of over 20% in comparison to last year. With that, we’re also hearing that spending (overall) was down during this very special retail day. So, are you shopping more of less? Are these numbers a shift in consumer behavior from going to physical stores to being more “digitally-first,” because of our newly discovered habits (thanks, Covid 19)? What does the future of shopping look like?

“Adobe suggests that the downward trend might’ve been caused by an uptick in early spending, as some stores started sales and promotions as early as October. And when shoppers did make online purchases during Black Friday, Adobe found that 44.4 percent of those sales were made from a smartphone, a 10.6 percent increase from last year.”

How do you think retail is handling these shifting models?

App of the Week: Hand Mirror – A one-click camera check, right from the menu bar.

Once the segment goes live on Jack 103, I will post it here for you to listen in, learn, share and engage….

https://api.soundcloud.com/tracks/1169492800

Mitch Joel · Black Friday, Cyber Monday And The Future of Retail – Jack 103 FM – November 30th, 2021

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.