Categories: Articles

Better Life Media Makes Hotel Life A Better Life

I only wish I had found out about Better Life Media prior to my last night at the Intercontinental Hotel during my recent stay there for Search Engine Strategies Toronto.
On the last night I figured I would catch a flick prior to zoning out and came across Better Life TV – which is a part of the pay-per-view system – that allows you to watch some of the best business and motivational speakers in the world.
It was a tough choice between watching Stephen Covey speak about his new book, The 8th Habit, and a personal favorite, Jeffrey Gitomer, he of The Sales Bible and Little Red Book Of Selling fame. Jeffrey Gitomer won out and the real winner was actually me. For the next hour I got to watch Gitomer work the stage and the room with some of his best sales insights and ideas. For thirteen dollars, the value was immediate and permanent.
From a marketing perspective I respect Better Life Media and whoever else was involved in cutting this deal. It’s simple, it’s easy and it’s brilliant. Hmmm… how do you capture mindshare of business people? I know! In their hotel rooms – when they’re too tired to go out, to bored too watch West Wing reruns and not even enticed by seeing Nicolas Cage in National Treasure. I love the fact that Better Life Media was able to carve a new sales and marketing channel that fosters a true win-win for both business parties and an even bigger windfall for the customer on the receiving end.
I am very much looking forward to this coming Sunday night when I attend the CMA (Canadian Marketing Association) 2005 National Convention And Trade Show in Toronto. Stephen Covey and The 8th Habit is on deck.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.