Categories: Articles

Apple Turns Its i To Television

Are you paying attention to Apple‘s next move?

At the top of the trending rumors for the next version of the iPad (iPad 3 – for those keeping score at home) is that it will have retina display. The everyday user of the iPhone 4 probably doesn’t realize how powerful this feature-set is for the mobile device. It’s also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn’t get it perfected in time (it’s also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). In simple terms, retina display creates a pixel density so tight that the human eye is unable to make them out. In even simpler terms, retina display makes reading on a screen as good as (if not better than) the resolution that the human eye captures when it reads the printed word. Yes, the line between resolution quality of print and screen has happened. On the iPhone 4, everything not only looks crisp at every size, but the resolution quality is as good as print.

Steve.

While many are still lamenting Steve Jobs‘ decision to resign from Apple last week and what that impact will have on the company (which is one of the most valued in the world), it’s clear that their product development roadmap and lifecycle is primed for another major disruption of an already established media industry. Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own).

Prime time.

If retina display is ready for prime time (pardon the pun) on the iPad 3, the bigger breakthrough will be if they can deliver retina display to any screen size. If so, how difficult will it be for Apple to create a screen that actually looks (and acts) like a very, very large iPad? Much of the initial dissent about the value of Apple’s iPad when it first launched was that it was simply a large version of the iPhone (without the phone). Apple proved that there was a huge market for this type of tablet device and you can imagine what a sixty-four inch version might look like (push that further and imagine using your iPad or iPhone as the remote control to flick content on to the screen). As an interim concept, take a look at the recently update iMac computers the next time you’re strolling by an Apple store… it’s an impressive and beautiful sight to behold.

I won’t be the first.

I wish I could lay claim to being the first person to talk about the possibility of Apple entering the TV fray, but this has become a burgeoning topic of conversation by technology journalists and media pundits alike. VentureBeat‘s news item, Apple is working on a television for 2012, sources say, published on August 26th, 2011 points to multiple indicators that this concept is more than likely already something Apple is tinkering away with in their labs. Pointing to more than five different sources, the article says: “Venture capitalist Stewart Alsop, of Alsop Louie ventures, lent credence to the ‘iTelevision’ theory in an interview with VentureBeat. Alsop sits on the boards of TiVo and Sonos, follows the hardware industry closely, and says he has heard from multiple sources throughout Silicon Valley that the Apple television project is underway.”

What about Apple TV?

Apple has already had Apple TV in market since 2006, but the second generation (which came out in September 2010) has already begun the true fusion of online content with our television screens. Along with being able to rent or own the latest television shows and movies (although, last week Apple stopped allowing consumers to rent TV episodes), Apple TV (along with competitors like Boxee and even Xbox 360) also enables consumers to watch YouTube on their TVs and stream movies from Netflix. To date, the success of Apple TV has been minor when compared to the computer, iPhone and iPad market, but just imagine a world in which Apple is able to perfect a new kind of television screen and integrate that with the content of Apple TV. If you’re having a hard time with that image, take a look at what the iPod combined with iTunes did to the music industry.

Is TV the future for Apple?

It seems like one of many obvious paths, especially when you consider the appetite that we all still have for watching content and the lack of true innovation from within the television and broadcasting industry. In looking closer at the technical ability to steam digital content in HD anywhere, the likelihood seems even more obvious. The challenge will be in how Apple deals with both the cable and mobile operators and how those operators change consumers for bandwidth – the issue of both cost and throttling access is already a hot debate.

Stay tuned.

The above posting is my twice-monthly column for the Montreal Gazette and Vancouver Sun newspapers called, New Business – Six Pixels of Separation. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original versions online here:

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.