Categories: Articles

Another (Brilliant) Take On The Newspaper Industry

When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet on society, there are few better than Clay Shirky.

Two weeks ago, Shirky (the author of the best-selling business book, Here Comes Everybody) gave a fascinating and fresh speech on the future of accountability journalism in a world of declining newspapers at the Shorenstein Center on the Press, Politics and Public Policy. The Nieman Journalism Lab Blog had this post: Clay Shirky: Let a thousand flowers bloom to replace newspapers; don’t build a paywall around a public good, which features a full text transcription of Shirky’s speech along with the MP3 audio of the presentation. I printed up the speech and spent well over an hour reading, contemplating, smiling, being frustrated with the honesty and marvelling at the raw simplicity. This is what Shirky does best: he’s able to take us all outside of the current moment, show it to us and point us in a direction that seems to make the most sense – even if it is painful to hear.

Here are two gems:

On the current realities of the newspaper industry:

"I think a bad thing is going to happen, right? And it’s amazing to me how much, in a conversation conducted by adults, the possibility that maybe things are just going to get a lot worse for a while does not seem to be something people are taking seriously. But I think this falling into relative corruption of moderate-sized cities and towns — I think that’s baked into the current environment. I don’t think there’s any way we can get out of that kind of thing. So I think we are headed into a long trough of decline in accountability journalism, because the old models are breaking faster than the new models can be put into place."

On advertising and that whole "revenue model" thing:

"Some time between the rise of the penny press and the end of the Second World War, we had a very unusual circumstance — and I think especially in the United States — where we had commercial entities producing critical public goods. We had ad-supported newspapers producing accountability journalism. Now, it’s unusual to have that degree of focus on essentially both missions — both making a profit and producing this kind of public value. But that was the historic circumstance, and it lasted for decades. But it was an accident. There was a set of forces that made that possible. And they weren’t deep truths — the commercial success of newspapers and their linking of that to accountability journalism wasn’t a deep truth about reality. Best Buy was not willing to support the Baghdad bureau because Best Buy cared about news from Baghdad. They just didn’t have any other good choices."

You can read the full speech (or listen to the audio version of it) here: Clay Shirky: Let a thousand flowers bloom to replace newspapers; don’t build a paywall around a public good.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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