Categories: Articles

Adweek Reports: Blogs Growing Into The Ultimate Focus Group

As the instant personal publishing medium expands, it comes as no surprise that Adweek reported, Blogs Growing Into The Ultimate Focus Group. What seemed like a niche tool for marketers is now getting more powerful as users get in-line (and online) by adding Blogs to their daily diet of news fixes.
It should then come as less of a surprise that when U.S. Cellular wanted to promote their latest calling plan that they engaged their “youth-focused ad agency,” G Whiz, who listened to what their potential customers were saying by following key Blogs.
According to Adweek, the feedback showed “just how attached young adults are to their phones.”
While that conclusion may not be so dramatic, what is important here is that marketing companies are no longer trying to figure out ways to get people read their Blogs, instead they’re listening to key Blogs and are creating programs that would match those profiles. Freaky.
The article is available for subscribers to Adweek here: Blogs Growing Into The Ultimate Focus Group.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.