Categories: Articles

A Tale Of Two Blog Cities

It was an interesting day in the media. There was lots of Blog talk and how the public is taking to the new medium.
First off, ClickZ writer, Gary Stein, gave us: No Blogs Next Year, then Aline van Duyn from the Financial Times gave us: Media Deals Push Blogs Into The Mainstream.
So what’s the final outcome? I think Stein had the best quote. It was taken from Phil Kaplan – the guy behind the Fast Company spin-off F’d Company (Kaplan was all about how things were falling apart) – when asked for his thoughts on Blogs:
“In my day,” he said “we called them Websites.”
I like a lot of things about the Blog space. Most specifically, I enjoy the ability to write and publish on the fly. I’ve called it “personal instant publishing” or “instant personal publishing” since I first came across Blogs. It is the promise of what a website was supposed to be – a fast and effective way to publish.
So whether you think that there won’t be Blogs in a year or if media conglomerates will continue to leverage this form of content is irrelevant. In the end, it is a new publishing medium that will only be enhanced as audio (Podcasting) and video (Vlogging or video casting) becomes more ubiquitous.
More on those two opportunities soon.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.