Categories: Articles

4 Ways To Spark Your Creativity

Have you ever had a tough lesson in creativity?

The book, Spark – How Creativity Works, by Julie Burstein changed a lot of things for me – especially the way I think about creativity. To say that reading Burstein’s book was a treat would be an understatement. I had the pleasure of having a one-on-one conversation with Burstein after her TED Talk that took place this past year (you can listen to our conversation here: SPOS #297 – The Hard Work Of Creativity With Julie Burstein). The entire experience enabled me to fill a Moleskine up with ideas not just about my agency, Twist Image, but about where ideas, inspiration and yes, even these words, come from. Since that time, we’ve become fast friends and stay in touch as often as possible.

Creativity is everybody’s business.

Everybody is creative. Everybody needs to be thinking more about their creativity. Everybody needs to be implementing more creativity in their work. Beyond that, expanding your horizons and digging for creativity in your life is a worthy pursuit. This week, TED released Burstein’s talk titled, 4 Lessons In Creativity. It is under twenty minutes. It is well-worth your attention.

Are you looking for that spark? Watch this…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.