There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
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Remember: Marketing Is Art
Are you inspired to create the work that you were meant to create? Is it your art? Is Marketing art?
Continue readingDon't Look Back In Anger – Social Media 2009
Rob Cottingham is a clever and creative Marketer. If you have not followed his Noise To Signal cartoons, you should.
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingThe Watering Down Of Quality
If everyone can do something (like create an online video), doesn’t that mean that the overall quality of video production
Continue readingSpend An Hour With Malcolm Gladwell
Recently, in a shopping mall, I spotted a copy of Malcolm Gladwell‘s book, Outliers, for sale at HMV. It’s hard
Continue readingBack To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingDoes Marketing Have A "Bruce Lee"?
Bruce Lee was (and still is) an amazingly inspirational person (and you don’t have to like martial arts or combative
Continue readingTwo "Must See" Presentations From Web 2.0 Expo
This past week was the Web 2.0 Expo in New York City. It was a great event. I was fortunate
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingLoving What You Do
"Passion" is one of those words that is thrown around in every motivational business book. It’s a big word, and
Continue readingSharing Corporate Tribal Knowledge
Creating content is never easy. Whether we’re talking text, images, audio or video, you have to have a passion for
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingThe Key To Your Personal Brand
If there’s one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people
Continue readingDo This Now
If there is one question I get asked more than any other, it’s: "Where do I start with all of
Continue readingWhat Is Google Wave?
If yesterday’s Blog post (Killing Something Before It Even Begins) left you wondering what Google Wave is really all about
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
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