How important is content marketing to the future success of a business? It turns out that one fifth of respondents
Continue readingTag: whats next
Loving The Work That You Do
Do you love the work that you do? I do. I love my work so much. How much? The other
Continue readingThere’s Not Enough “Smart” In Smart Speakers
If you still don’t believe that smart speakers are going to change everything from how we use technology to how
Continue readingSocial Media Used To Be A Good Thing
It’s strange to write that, but it’s true. Before fake news, algorithm-induced feeds, selfie narcissism, documenting over experiencing, and the
Continue readingIt’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
Continue readingWelcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
Continue readingWhen Things Go Bad (And There’s Nothing Your Brand Can Do About It)
We like to blame others. In fact, when it comes to brands, it’s almost a given. Any mistake and misstep
Continue readingWhat Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
Continue readingHow Far Ahead Can Your Brand See?
What if consumer habits changed over time, and then very quickly… what would you do? How long have you heard
Continue readingIs TV Advertising The Next Big Thing In Advertising?
It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
Continue readingReclaiming Pressure In Business
How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
Continue readingThe Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
Continue reading“Don’t Quote Yourself.” – Mitch Joel
Do you like those social media posts? The posts where an individual creates an image, and fills it with a
Continue readingTo Understand The Current (And Future) State of Media, Look No Further
Sometimes a good conversations brings out the best ideas for the future. Not that long ago, Joe Rogan sat down
Continue readingIs This The Digital Economy That We Want?
That was the only question left to ask after Facebook released their quarterly earnings. Here are the details from Facebook’s
Continue readingThe Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
Continue readingPeak Podcasting (And Why It Sucks)
I love podcasting. Look no further than Six Pixels of Separation or Groove – The No Treble Podcast. I love
Continue readingWhy Smart Audio Is Important For Brands Right Now
Smart audio is not something to focus on just because it was the big deal at CES this past year.
Continue readingMake News Great Again
At first it’s subtle, then you see it… and it’s very overt. People want the news. People need the news.
Continue readingWhat Disruption Really Means
When we talk about disruption, innovation and transformation, what are we really talking about? Some might argue that it’s really
Continue readingWhat A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
Continue reading