Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie?
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The Only Screen That Matters
The only screen that matters is the screen that is in front of me. Welcome to the one screen world.
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingNetflix And The Future Of Television
Netflix has done what Blockbuster could not do. But it’s about much more than a streaming technology. TV has become
Continue readingThe Internet Will Break Your Creative Block
Writer’s block? Creative block? Can’t come up with something to create? Steven Pressfield hates the words "writer’s block." He believes
Continue readingIf You're Going To Speak In Public, Please Don't Do This…
Everyone is talking about the Michael Bay meltdown that happened at CES. I hate the whole "kicking someone when they
Continue readingSix Links Worthy Of Your Attention #181
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingKatie Couric Will Give Us The Internet That We Deserve
What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it
Continue readingA New Golden Age For Television
Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingHow Much Screen Time Should Kids Have?
What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of
Continue readingA Simple (But Hard) Truth That Will Change Your Marketing Forever
It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingWhat TV Is And What Will Never Be
We like to watch. Don’t forget that. You can plug in all of the Apple TV units that you want,
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingAre Consumers Smart Enough For Smart TV?
Smart TV growth is about to explode. That’s the news out of MediaPost yesterday according to the article: Smart TV
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