Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
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The Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingWhen Real Time Becomes Really Real Time
Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One…
Continue readingThe New Retail Experience
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the
Continue readingThe Bright Side Of Black Friday
Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
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