There are two big events happening in the business world today simultaneously. Both are going on all around us, but
Continue readingTag: journalism
Six Ways To Find Your Love And Passion
Happy Valentine’s Day. People everywhere are buying roses, thinking of romantic dinners, wondering if they’ll find some love or just
Continue reading09 Blogs To Watch In 09
Everyone knows the big, major a-list Bloggers who get all of the attention. Blogs are shifting away from being personal
Continue readingMass Media – Mass Destruction
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it.
Continue readingBest Internet Article Of 2008
Almost any and every news article is now at your fingertips. Most of them are completely free. We take this
Continue readingHow To Build A Media Empire
The struggle for traditional media to survive gets ever-more complicated. The slowing down of the holiday season, a worsening economy
Continue readingTransparency Is The Starting Point – Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where
Continue readingThe Beauty Of Blogging
The Huffington Post Complete Guide To Blogging book just hit the bookshelves, and the foreword by Kenneth Lerer and the
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingNow Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with
Continue readingHow To Be Tweetable
One of the faster growing trends on Twitter is the Retweet. If someone says something remotely profound or links to
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingCitizen Journalism Is A Farce
A Citizen Journalist is no more of a Journalist than someone who gives you good personal advice is a Citizen
Continue reading10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there’s nothing but bad news. Everything from falling profits and job losses to
Continue readingNew Media Might Not Be Able To Save The Newspaper Industry
The newspaper industry is in big trouble. That’s the general sentiment you hear when looking at how that industry is
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingThe New Secret To Blogging Success – Moving From "I" To "You"
The original intent of a Blog was as an online journal. It was place for you to read about me.
Continue readingBloggers Have No Ethics
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down
Continue readingHow To Get Media Attention In One Easy Step (And It's Free)
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingNewspapers Are A Conversation But Some Journalists Disagree
A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I’m
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