Can you test the market for a product without ever producing it? CW&T is a self-described, "teeny design studio in
Continue readingTag: innovation
The Social Media Fatigue Myth
Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and
Continue readingThe Wisdom Of One
Do you think that Social Media can fuel innovation? It’s a topic that Francisco Dao tackled in The Washington Post
Continue readingThe Case For Myspace
In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize
Continue readingTwitter Is Random
I’m not very good at Twitter. I understand it. I use it. But, I just can’t make it bend to
Continue readingCo-dependency In The Age of Facebook
It’s hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is.
Continue readingRemoving Technology
It’s sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution
Continue readingTension As Motivation
If we’re not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of
Continue readingIt's Not About The Technology
Always remember: it’s not about the technology. It’s about access. People worry too much about the technology. Forget about the
Continue readingIt's A Great Icebreaker
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell
Continue readingHow To Hire A Marketing Agency
The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding
Continue readingFree Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
Continue readingThe iPad Won't Save You
How were the line-ups today outside of the Apple stores? You’re going to read, see and hear non-stop coverage of
Continue readingInnovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingPoke, Poke… Who's There? It's Seth Godin
How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin
Continue readingAre You An Entrepreneur Or A Business Owner?
There is a huge chasm between being an Entrepreneur and being a business owner? An Entrepreneur is more than someone
Continue readingThe 50 Most Innovative Companies
Where do you pull inspiration from? Some of the best ideas (be it for clients of Twist Image or words
Continue readingContent Is Everywhere – The Changing Tide Of The Internet
It’s no longer about sending people to your website. It’s about being at the center of where your consumer is.
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
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