"What can you do for me?" Without a question, this is the number one question I get asked when potential
Continue readingTag: business development
The Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingIt's Time To Defy Convention
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of
Continue readingThe Size Of The Boat. The Motion Of The Ocean.
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I
Continue readingThe Drug Of "Next"
The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingMy Commitment To You
Why do you do what you do? How often do you do it? What’s the point of it all? I’m
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
Continue readingHow To Beat The Competition
Personally, I’ve never been afraid of competition. Oscar Wilde once simply stated, "be you because others are already taken." Seth
Continue readingCTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingThe Slippery Slope Of Being Provocative
The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It’s the
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