Categories: Podcast

SPOS #627 – The Domain Name Game With Bill Sweetman

Welcome to episode #627 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #627 – Host: Mitch Joel. A strong brand and corporate name is critical to demonstrating your uniqueness in the marketplace. The competitive forces are at play. Many people believe that all of the good names are already taken. The problem, of course, is that even if you can secure a strong and original brand identity, getting the right domain name can be costly, time consuming and extremely frustrating. Thankfully, there are smart people like Bill Sweetman who love the domain game. I’ve been fortunate to know Bill for over a decade. He’s a former digital agency professional (who was in the space almost twenty years ago), before switching to his true passion: domain names. His company is called, Name Ninja. He is focused solely on helping individuals and brands get the domain names that are best for them. He is a very successful and respected domain name industry business leader with extensive experience in the domain aftermarket (or secondary market) of premium domain names, including domain pricing, distribution, and sales. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold) and has been perfecting his “Domain Karate” moves ever since. If you’ve ever wondered how the domain business has become so wild and hard to navigate, you do not want to miss this. Enjoy the conversation…

Running time: 57:58.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Bill Sweetman.
Name Ninja.
Follow Bill on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – Episode #627 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.