SPOS #358 – Understanding Humans And Making Marketing Better With Adam Alter

Welcome to episode #358 of Six Pixels Of Separation – The Twist Image Podcast. There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink – And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives. Yes, it’s deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU’s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He’s also an all-around nice guy. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #358 – Host: Mitch Joel.

• Running time: 47:01.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog – Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Adam Alter.
• Drunk Tank Pink.
• Stern School of Business.
• Follow Adam on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.
• Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #358 – Host: Mitch Joel.