Categories: Podcast

SPOS #336 – Stats, Lies And Data With Tom Webster

Welcome to episode #336 of Six Pixels Of Separation – The Twist Image Podcast. I’ve got a bit of guilt about the recording of this podcast. I tend to record as many shows as possible, stock them up and then release them as I can. In the rush of things a few months back, I wound up recording more shows that I usually do. Tom Webster (aka BrandSavant) is Vice President of Strategy for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. In the race up to the last U.S. presidential elections, I know how swamped Tom was, but he agreed to be on my show to help promote another project he has called, The Social Habit, that looks at social media research. So, what you’re getting is a podcast that was recorded before Barack Obama took office for a second term. That being said, none of the content we discussed was time-sensitive. Lastly, Tom is both incredibly smart, insanely funny and has a dry sense of sarcasm (or, a man after my own heart). In short, it was a total pleasure to finally have him on the show. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #336 – Host: Mitch Joel.

Running time: 54:49.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
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or you can connect on LinkedIn.
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Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Tom Webster.
BrandSavant.
Edison Research.
The Social Habit.
Follow Tom on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.
Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #336 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.