Categories: Podcast

SPOS #307 – Digging Deeper Into Social Business With Matt Ridings

Welcome to episode #307 of Six Pixels Of Separation – The Twist Image Podcast. Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund (Brass Tack Thinking and co-author of The Now Revolution) to launch SideraWorks, a social business consultancy. Matt is a business strategist, speaker and writer who has played both sides of the fence (both client-side and agency-side) working with such illustrious brands as Levi’s, Cisco, JetBlue, British Airways and many more. We actually recorded this conversation back in January, but due to show schedules, etc… I could not get it posted until today (sorry, Matt!). Regardless, now more than ever, the marketing industry has been taken by storm with all things "social business." In this episode, we dissect what, exactly, a social business is and how it can help companies to better connect to their consumers and fellow team members. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #307 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #307 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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