Categories: Podcast

SPOS #198 – Figuring Out The "How?" With Nilofer Merchant

Welcome to episode #198 of Six Pixels Of Separation – The Twist Image Podcast. When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when you talk to it (sideways). Nilofer Merchant lives in the world of helping companies (Adobe, Apple, Nokia, etc…) figure out not just their business strategy, but how to create and engage in a culture of strategy that is ongoing and iterative. I had the please of meeting Merchant in person at TED this past year and we became fast friends. She is the author of one of the best business books on strategy in the past long while titled, The New How, and she is also an excellent public speaker. As founder and CEO of Rubicon, she helps brands like Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create winning business strategies. Also, if you have never heard of an "air sandwich" or "murderboard", then you really should take a listen. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #198 – Host: Mitch Joel.

Running time: 33:17.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
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Episode #28 of Media Hacks is coming soon and it features:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
C.C. Chapman – Managing The Gray – Campfire.
Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
In conversation with Nilofer Merchant.
Author of The New How.
Nilofer on Twitter: @nilofer.
Rubicon.
New Leaf – ‘Magic Carpet’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #198 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.