Categories: Podcast

SPOS #181 – Seth Godin Talks About What Matters Now

Welcome to episode #181 of Six Pixels Of Separation – The Twist Image Podcast. If there is one name that comes immediately to mind when people think of "marketing", it is Seth Godin. Beyond being a best-selling business book author (Permission Marketing, Purple Cow, The Dip, Tribes, etc…), one of the top business Bloggers in the world and one of the most in-demand public speakers, Godin is also the owner of one of the Top 100 websites in the world, Squidoo, and he even has his own action figure (that’s no joke). He is about to release his latest book titled, Linchpin – Are You Indispensable? (in late January 2010), and he is the brains behind an excellent new/about-to-be-released e-book titled, What Matters Now (which I contributed to). He’s been on the Podcast many times in the past, and is always one of the most insightful people I know. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #181 – Host: Mitch Joel.

Running time: 42:57.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
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Episode #22 of Media Hacks is next week and it might feature:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
C.C. Chapman – Managing The Gray – Campfire.
Hugh McGuire – LibriVox – The Book Oven.
Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
In conversation with Marketing legend, Seth Godin.
Apologies for the audio quality from my side of the conversation (I botched plugging in my microphone).
Seth Godin is the author of the following books:
Linchpin (coming in January 2010).
Tribes.
Meatball Sundae.
The Dip.
Small Is The New Big.
The Big Moo.
Purple Cow.
All Marketers Are Liars (now called, All Marketers Tell Stories).
Free Prize Inside.
Survival Is Not Enough.
Unleashing The Ideavirus.
The Big Red Fez.
Permission Marketing.
He also runs: Squidoo.
You can watch him speak here:
The TED Tribes talk is now live.
David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #181 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.