Categories: Podcast

SPOS #169 – Media Hacks #16

Welcome to episode #169 of Six Pixels Of Separation – The Twist Image Podcast. Two of the regular co-hosts of Media Hacks are Chris Brogan and Julien Smith. After meeting at the first PodCamp Boston, the two decided to write a book together. The result is Trust Agents. The book – which was released this week – made it to the New York Times‘ best-seller’s list. Not only are we all very proud of the co-authors, but we decided to spend the bulk of this episode discussing and dissecting the concepts in Trust Agents. We also wish C.C. Chapman tons of continued success on his recent news (you have to listen to hear what it is). Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #169 – Host: Mitch Joel.

Running time: 42:26.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
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Media Hacks #16 featuring:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
C.C. Chapman – Managing The Gray – Advance Guard.
Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
Not present:
Hugh McGuire – LibriVox – The Book Oven.
A conversation about the New York Times‘ best-selling book, Trust Agents – we are proud of our co-hosts.
How does a best-selling book happen? Turns out that none of us know.
The power of Social Proof.
Astroturfing and book reviews.
Penn believes that no product is perfect.
The power of peer reviews (even the negative ones).
Why don’t people buy the book just because they support what you do?
The power of leverage.
When something is free… it is hard to get them to pay for anything.
The best-selling book is big, but so is C.C. Chapman’s news.
Create your own game.
Does big business care about trust?
Greed is good… or different.
Let the automation begin.
RSS subscription is almost as good as someone else’s recommendation.
Buy the book Trust Agents because according to Penn we may need it to heat our homes.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #169 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.