Categories: Podcast

SPOS #150 – Experiment With Marketing

Welcome to episode #150 of Six Pixels Of Separation – The Twist Image Podcast. This is the ramblings of a lunatic and passionate marketing guy. I did not get the chance to record on my usual Sunday evening, so I suspect that things were brewing in my dreams last night. Here’s an attempt to demonstrate how traditional conferences, unconferences, Twitter and Kevin Pollak create a new media landscape that all of us need to be experimenting a whole lot more with. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #150 – Host: Mitch Joel.

Running time: 36:14.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group – Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
BookCamp Toronto – June 6th, 2009 – MaRS Discovery District.
The Road to Six Pixels of Separation – The Book – coming soon.
Media Hacks – coming next week and featuring:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
C.C. Chapman – Managing The Gray – Advance Guard.
Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
Hugh McGuire – LibriVox – The Book Oven.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
eMetrics conference.
Kevin Pollak – on Twitter and his own Podcast.
Audio Comment – Brent The Closet Geek.
FriendFeed and Serendipity.
Audio Comment – Kevin Behringer – Fly Over Marketing.
Twitter Squatting.
Six Points of Separation – How Small And Medium-sized Business Can Benefit From Social Media:
1. Movement.
2. Impenetrable niche.
3. Connect in ways big business can’t.
4. Create content in the form of text, audio, video and/or images.
5. Respond in a cheap and effective manner.
6. Have that content live on – tribal knowledge.
Music from Mark Blevis – Podcasters Across Borders:
Robert Farrell – ‘Do You Want Me To’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #150 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.