Categories: Podcast

SPOS #120 – Selling Social Media To The C-Suite

Welcome to episode #120 of Six Pixels Of Separation – The Twist Image Podcast. Lots of exciting stuff happened this week including the launch of Google‘s web browser called, Chrome (me likes). We have some great audio comments from New Zealand and Denmark (as well as the U.S.). I’d also love for you to take part in my little project – The Best Practices In Social Media Marketing Writing Project. We also take a look at what it takes to sell Social Media up to the leaders in an organization. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #120 – Host: Mitch Joel.

Running time: 39:34.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group – Six Pixels of Separation Podcast Society.
In a perfect world, I’d love for you to connect with me, directly, through my Facebook profile instead of joining the group – but, that’s your call.
Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
Foreword Thinking – Episode #11 featuring Michael Gerber – E-Myth Revisited and Awakening The Entrepreneur Within.
PodCamp Montreal – September 20th and 21st – Pavillon de De Design at UQAM.
Organized by: Sylvain Grand’Maison, Julien Smith, Bob Goyetche, Jean-François Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Casey McKinnon, Harold Boeck and Michelle Sullivan.
Twist Image is a sponsor.
I will be co-presenting two sessions:
The New New Music – Fans, Community And What Business Can Learn From An Industry In Peril with David Usher – musician and cloudid.
Podcasting From The Heart – The Value Of Recording A Show With No Editing And No Second Takes – C.C. Chapman – Managing The Gray – Accident Hash – The Advance Guard.
The Best Practices In Social Media Marketing Writing Project.
Prizes too:
Apple iPod Shuffle – 1gb.
Always Be Testing – Bryan Eisenberg.
Word of Mouth Marketing – Andy Sernovitz – 4 copies.
Six Points of Separation will also be a regular Blog posting feature.
6 Ways To Get More Involved In the Marketing Community.
Google Chrome.
Audio Comment – Heidi Miller –Diary of a Shameless Self-Promoter.
Knight News Challenge.
Audio Comment – Tom Dowe – Copenhagen.
Audio Comment – Simon Young – iJump.co.nz.
Six Points of Separation – Six Ways To Get The Corporate Leaders Buy In:
1. Define goals from the onset.
2. Shiny object syndrome.
3. Show them what the competition is doing (or not doing).
4. Offer to turn it into a case study or lunch and learn.
5. Do it on your own time – build a skunkworks team.
6. Quick wins.
Music from the Podsafe Music Network:
No Use For A Name – ‘Biggest Lie’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #120 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.