SPOS #107 – Persuasion And Marketing With Douglas Rushkoff

Welcome to episode #107 of Six Pixels Of Separation – The Twist Image Podcast. From the west coast to the east coast – I’ve been to British Columbia and back. But, this week I’m headed to Toronto for three excellent events (links below). To get you psyched about the content, I had the pleasure of having a conversation (that finished about an hour ago) with Douglas Rushkoff who is not only giving the closing keynote at the From Mass To Grass – Word of Mouth Marketing Conference put on by the CMA – Canadian Marketing Association, but is also the best-selling author of books like Cyberia, Media Virus, Get Back In The Box And More. He’s also the guy behind the amazing PBS Frontline documentaries, The Merchants of Cool and The Persuaders. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #107 – Host: Mitch Joel.

• Running time: 41:03.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog – Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Facebook Group – Six Pixels of Separation Podcast Society.
• In a perfect world, I’d love for you to connect with me, directly, through my Facebook profile instead of joining the group – but, that’s your call.
• Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
• Foreword Thinking – Episode #10 featuring Dan Ariely.
• Dan’s new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions.
• Power Within – Wednesday, October 15th, 2008 – Winnipeg Convention Centre.
• Anthony Robbins.
• Loretta LaRoche.
• Mike Lipkin.
• Phil Town.
• Special ticket price – $149 – call the Power Within at 1-866-POWER04 – ask for Joseph (extension 229).
• Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008.
• Heading to Toronto this week:
• IAB Canada – Social Media Marketing full-day seminar.
• From Mass To Grass – Word of Mouth Marketing Conference – CMA – Canadian Marketing Association.
• NXNE.
• David Usher – cloudID.
• Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008.
• In Conversation with Douglas Rushkoff.
• Cyberia.
• Media Virus.
• Get Back in the Box – Innovation from the Inside Out.
• Comic book for Vertigo called Testament.
• The Merchants of Cool.
• The Persuaders.
• Six Points of Separation – Six Ways To Build Word of Mouth:
• 1. Brand Evangelists.
• 2. Empower.
• 3. Conversation.
• 4. Feedback.
• 5. Online.
• 6. Heroes.
• Music from the Podsafe Music Network:
• David Usher – ‘Ugly Is Beautiful’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #107 – Host: Mitch Joel.