Podcast

SPOS #916 – Brad Pedersen On Big Wins And Big Dreams

Welcome to episode #916 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #916. In the world of business, Brad Pedersen stands out not only as an entrepreneur but also as a storyteller who has managed to weave his unique experiences into valuable business lessons. His journey, marked by creativity and resilience, is an inspiring tale for anyone navigating the complex terrain of entrepreneurship. Brad, best known for his innovative role in the toy industry (brands like Tonka, K’nex, Light Brite, Mash’ems, Care Bears and more), has encapsulated his wisdom in his new book, Startup Santa – A Toymaker’s Tale of 10 Business Lessons Learned from Timeless Toys. This book is more than a narrative of business success… it is a guidebook that draws parallels between the principles of toy making and fundamental business strategies. Startup Santa delves into the world of timeless toys, unearthing the universal lessons they hold for business success. Brad’s approach is unique – he uses the simplicity and creativity of toys to explain complex business concepts, making them accessible and engaging. The book serves as a testament to his belief in the power of storytelling as a tool for learning and inspiration. Throughout his career, Brad has exemplified the spirit of innovation. As the founder of TechOutsiders and a seasoned entrepreneur, he has continuously pushed the boundaries of what’s possible, turning ideas into tangible success stories. His journey is dotted with challenges and triumphs, each contributing to his deep understanding of the business landscape. Brad’s passion for entrepreneurship is matched by his commitment to mentoring and supporting other aspiring entrepreneurs.Through his speaking engagements and writings, he shares his journey with a wider audience, inspiring others to pursue their entrepreneurial dreams. He’s currently also running the business of Pela (the world’s first compostable phone case) and Lomi (the world’s first smart waste device that turns organic waste into soil supplement while you sleep). How can you dream big, generate business ideas for products that people don’t even know they will need (and love), overcome massive obstacles and keep going? Listen in. Enjoy the conversation…

Running time: 1:01:22.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Brad Pedersen.
Startup Santa – A Toymaker’s Tale of 10 Business Lessons Learned from Timeless Toys.
Pela.
Lomi.
Follow Brad on LinkedIn.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #916.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.