Podcast

SPOS #897 – Marcus Collins On Brands, Culture And The Path Forward

Welcome to episode #897 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #897. Meet Dr. Marcus Collins, a dynamic brand and marketing figure who has immersed himself in understanding the profound influence of culture on human behavior. Leveraging a rich background that spans roles as a clinical professor at the University of Michigan‘s Ross School of Business and he’s the head of strategy at Wieden+Kennedy, New York, Marcus utilizes his deep insights to bridge the gap between theory and practice, helping individuals leverage cultural understanding to induce action. Marcus’s acclaim in the advertising and business realms is evident through his multiple recognitions, including a spot in the American Advertising Federation’s Advertising Hall of Achievement, and featured on Thinkers50 class of 2023 Radar List, among others. His strategic and creative endeavors have breathed life into notable campaigns such as “Cliff Paul” for State Farm and Google‘s “Real Tone” technology. Before stepping into the advertising arena, Marcus co-founded a startup in the music and tech sphere, leading initiatives at giants like Apple and crafting digital strategies for the iconic Beyoncé. More recently, Marcus shares his wealth of knowledge in his bestselling book, For The Culture. I loved reading this book. It delves deep into the nexus between culture and human tendencies. Drawing from a vast reservoir of literature, case studies, and first-hand experiences, Marcus offers readers a roadmap to foster culturally contagious ideas that resonate and induce movement. If you’re wondering about the state of brands, how culture impacts sales, and where the ideal communities are, take a listen. Enjoy the conversation…

Running time: 1:11:29.
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Here is my conversation with Dr. Marcus Collins.
For The Culture.
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This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #897.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.