Podcast

SPOS #885 – Jonah Berger On The Magic Words Of Influence

Welcome to episode #885 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #885. Internationally acclaimed author and Wharton School professor, Jonah Berger, is a distinguished authority in natural language processing, consumer behavior, influence, and change. Renowned for his expertise on what makes trends stick, Berger has penned over 80 scholarly articles, conducted popular online courses, and had his groundbreaking work featured in notable outlets like The New York Times and Harvard Business Review. Jonah’s keynotes, delivered at high-profile events like SXSW and Cannes Lions, along with his consultancy for tech giants and non-profits such as Apple, Google, Nike, Amazon, Moderna, and The Gates Foundation, provide practical insights into behavioral science, influence, and transformation. Jonah’s prolific authorship, with millions of books sold globally, includes titles such as his latest, Magic Words, The Catalyst, Contagious, and Invisible Influence. These books focus on the power of language to persuade, how to act as a catalyst for change, the science behind virality, and the unseen forces that shape our behavior, respectively. Jonah’s most recent book, Magic Words, is a guide to leveraging language for impact, revealing the words that influence action and inspire connection. The Catalyst presents a fresh perspective on change, highlighting the need to remove barriers rather than exerting more force. Contagious deciphers why certain products, services, and ideas go viral, offering practical guidance on crafting contagious content. Invisible Influence explores the covert forces that shape decisions, enabling readers to better motivate themselves and others. With multiple awards for teaching and research, and his contributions helping companies like Apple, Google, and Nike ensure their products and ideas become infectious, Jonah stands as a pillar in his field. A Stanford alumnus, he continues to redefine understanding in marketing and decision making. I’m also really proud that he is available to create bite-sized and personalized video experiences for your business through my new startup, ThinkersOne. Enjoy the conversation…

Running time: 55:59.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Jonah Berger.
Magic Words.
The Catalyst.
Contagious.
Invisible Influence.
Check out Jonah on ThinkersOne.
Follow Jonah on LinkedIn.
Follow Jonah on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #885.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.