Podcast

SPOS #878 – Colin Coggins On Transforming Your Sales With The Unsold Mindset

Welcome to episode #878 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #878. Do you have a work wife/husband? Whether you do or you don’t, I doubt it’s as strong as the one Colin Coggins has with Garrett Brown. They are business, teaching, writing partner, and keynote speakers… together… always. And, they have made waves in the world of sales with their innovative and entertaining approach that seamlessly blends sales principles with everyday life. This dynamic duo has captivated audiences around the globe and in countless boardrooms and meetings with their unique mindset-first approach to selling. Together, Colin and Garrett teach the popular course, Sales Mindset for Entrepreneurs, at the University of Southern California‘s prestigious Marshall School of Business. The pair are also co-founders of Agency18, a firm dedicated to helping mission-driven companies adopt their revolutionary Unsold Mindset. With an extensive background as a sales and revenue leader, Colin has earned a reputation for his innovative methods of scaling revenue generation by fostering sales intelligence throughout entire organizations. His experience includes senior leadership roles at various emerging technology companies such as Bitium, Mobile Roadie, and most recently, Fabric, where he served as the Chief Commercial Officer. It was at Bitium that Colin first crossed paths with Garrett, working together as the company’s SVP of sales. Their partnership continued even after Bitium’s acquisition by Google, with Colin assuming a Chief Revenue Officer role while also advising startups, serving as an entrepreneur-in-residence at Techstars, and mentoring at Black Ambition. Today, Colin continues to invest, advise, and lead in the commercial sector while furthering his work with Garrett. Most recently, they published their first (and amazing) book, The Unsold Mindset – Redefining What It Means To Sell. In a world where everyone is either selling or being sold to, the true masters of the craft often defy conventional expectations. Through years of hands-on experience, meticulous psychological and sociological research, and comprehensive interviews with exceptional sellers (both in and out of traditional sales roles), the book unravels the mysteries of what sets these individuals apart. Astonishingly, the answer lies not in their techniques or strategies, but in the way they think. Enjoy the conversation…

Running time: 55:32.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Colin Coggins.
Colin’s business partner, Garrett Brown.
The Unsold Mindset – Redefining What It Means To Sell.
Sales Mindset for Entrepreneurs.
Follow Colin and Garrett on Twitter.
Follow Garrett on LinkedIn.
Follow Colin on LinkedIn.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #878.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.