Podcast

SPOS #851 – Ann Handley On Creating Ridiculously Good Content

Welcome to episode #851 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person’s success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don’t believe me, you should check out her incredible newsletter that comes out every two weeks. On this week’s episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation…

Running time: 1:06:01.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Ann Handley.
Everybody Writes.
Content Rules.
MarketingProfs.
Ann’s Newsletter.
Follow Ann on Instagram.
Follow Ann on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – The ThinkersOne Podcast – Episode #851.

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.